Case studies

Real campaigns. Real results.

See how we use Meta Ads, lead generation systems and automation to turn ad spend into enquiries for service businesses — with the numbers straight from Ads Manager.

Featured case studies

Lead generation results by industry

Each case study shows the challenge, the system we built and the campaign results. Click through for the full breakdown.

Meta Ads Manager results for the HVAC lead generation campaign: 135 leads at $45.00 cost per lead, $6,075 spent, 134,812 impressions and 2.45% CTR

HVAC · Meta Ads + automation

HVAC lead generation: cost per lead cut from $189 to $45

135

Leads

$45

Cost per lead

76.2%

Lower CPL

Meta Ads, instant response, a CRM and automated follow-up helped an HVAC business generate more leads for far less.

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Meta Ads Manager results for DreamCo Bathrooms bathroom remodel lead campaigns, showing leads, cost per lead, amount spent, impressions and reach

Bathroom remodelling · Facebook & Instagram

890+ bathroom remodel leads at ~€13.48 each

890+

Leads

~€12k

Ad spend

€7.20

Best CPL

A full-funnel Meta Ads system with Pixel and Conversions API tracking replaced inconsistent enquiries for DreamCo Bathrooms.

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Meta Ads Manager results for Marks Realty NY real estate lead campaigns: 244 leads at $0.91, 34 leads at $2.31 and 256 leads at $0.94 per lead

Real estate · Facebook & Instagram

534 real estate leads from as little as $0.91 each

534

Leads

$0.91

Lowest CPL

~$1.01

Average CPL

Segmented campaigns for buyers, sellers and investors built a predictable pipeline for Marks Realty NY.

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Results depend on market, offer, budget and how quickly enquiries are followed up. Past results are not a guarantee of future results.

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