Case study · Bathroom remodelling · Facebook & Instagram Ads
Bathroom remodel lead generation: 890+ leads at ~€13.48 each
How a full-funnel Meta Ads system — Facebook and Instagram campaigns backed by Meta Pixel and Conversions API tracking — replaced inconsistent enquiries with predictable demand for DreamCo Bathrooms.
890+
Qualified leads
~€12k
Ad spend
~€13.48
Average cost per lead
Client
DreamCo Bathrooms
Industry
Bathroom remodelling
Platforms
Facebook & Instagram Ads
Tracking
Meta Pixel + Conversions API
The challenge
Inconsistent enquiries made growth impossible to plan.
Uneven
enquiry flow
DreamCo Bathrooms was relying on inconsistent inquiries, which made it hard to plan work and grow the business.
No system
for demand
The business needed a repeatable system that would turn advertising into predictable demand for bathroom remodel projects.
What we built
A full-funnel Meta Ads system for bathroom remodel leads
Instead of one generic campaign, the account was structured around the full funnel and around the specific bathroom services people search for.
01
Warm-up engagement campaign
An engagement campaign builds a warm audience of people in the target area who have already interacted with the brand.
02
Service-specific lead campaigns
Separate lead campaigns for bathroom renovations, accessible bathrooms, shower replacements and winter plumbing services.
03
Meta lead forms
Facebook and Instagram lead forms let people send an enquiry in a few taps, without leaving the app.
04
Meta Pixel + Conversions API
Pixel and server-side CAPI tracking send accurate conversion data back to Meta, so campaigns optimise for real leads.
05
Facebook & Instagram placements
Ads run across both platforms to reach more of the local market at an efficient cost.
06
Ongoing optimisation
Campaigns are monitored and optimised continually to keep lead volume up and the cost per lead under control.
Real campaign results
Campaign-by-campaign results from Meta Ads Manager
The figures below are taken directly from the client’s Meta Ads Manager account. Service-specific campaigns delivered leads for as little as €7.20 each.
184
leads at €12.97 each
Leads | Bath Reno campaign
€7.20
cost per lead
Accessible bathrooms campaign — 157 leads
32,672
post engagements
Warm-up campaign at €0.01 each
Campaign breakdown
Campaign
Results
Cost per result
Amount spent
Leads | Bath Reno
184 leads
€12.97 / lead
€2,386.23 spent
Accessible Bathrooms Lead Campaign
157 leads
€7.20 / lead
€1,131.09 spent
Leads Camp Bath Reno Jan
84 leads
€32.95 / lead
€2,767.72 spent
Shower Replacements Lead Campaign
40 leads
€16.49 / lead
€659.65 spent
Bathroom Remodel Leads — Winter Plumbing
35 leads
€32.86 / lead
€1,150.00 spent
Bathroom Leads September
2 leads
€43.45 / lead
€86.89 spent
Warm-up engagement campaign
32,672 engagements
€0.01 / engagement
€197.26 spent
Screenshot from Meta Ads Manager showing the DreamCo Bathrooms campaigns: results, cost per result, budget, amount spent, impressions and reach.
Key takeaways
What bathroom companies can learn from this account
Specific offers win
The accessible bathrooms campaign produced 157 leads at €7.20 each — the lowest cost per lead in the account — while broader campaigns ran at €32 or more.
Warm audiences are cheap to build
A warm-up campaign generated 32,672 post engagements for just €197.26, giving the lead campaigns a warmer audience to work with.
Tracking drives optimisation
With Meta Pixel and Conversions API in place, Meta receives accurate lead data and can find more people likely to enquire.
How much does a bathroom remodel lead cost on Facebook Ads?
In this account, 890+ qualified leads were generated on around €12k of ad spend — an average of roughly €13.48 per lead. Individual campaigns ranged from €7.20 to €43.45 per lead, depending on the offer.
Which platforms were used?
Facebook and Instagram, managed through Meta Ads Manager, using lead form campaigns plus a warm-up engagement campaign.
Why use Meta Pixel and the Conversions API?
The Pixel tracks actions in the browser and the Conversions API sends them server-side. Together they give Meta more complete conversion data, which helps campaigns optimise for real leads.
Can you build this for my bathroom business?
Yes. Start with a free audit of your current ads and enquiry process. Results depend on your market, offer, budget and how quickly enquiries are followed up, so we’ll tell you honestly what’s realistic.
Results depend on your market, offer, budget and how quickly enquiries are followed up. Past results are not a guarantee of future results.
Want predictable bathroom leads?
Get a free audit of your ads, tracking and enquiry follow-up — and see where your next leads will come from.