M Adnan · Founder & CEO, DigiTech Solutions
Performance marketer • Automation • Technology
I build marketing systems that turn ad spend into real business.
Meta Ads, lead generation and automation for local service businesses that want more qualified customers — not just more clicks.
I help local service businesses build customer acquisition systems using Meta Ads, conversion-focused lead generation and intelligent follow-up automation.
✓ Top Rated on Upwork
✓ 100% Job Success
✓ 35+ Apps Developed
✓ 5-Star Client Ratings
M Adnan
Founder & CEO, DigiTech Solutions
Built through real client work — not just theory.
Top Rated
Upwork freelancer
100%
Job Success on Upwork
35+
Apps & games developed
5-Star
Client ratings
The real problem
More leads aren’t always the answer.
A business can generate enquiries and still struggle to grow. Leads can be:
Poorly qualified
Answered too late
Lost after first contact
Never followed up
Sent into a weak sales process
Generated without knowing their value
That’s why I look at the complete customer journey
01 Ad
02 Lead
03 Follow-up
04 Booking
05 Customer
I don’t just focus on getting the lead. I focus on what happens after the lead arrives.
See How I Work →What I do
What I build for businesses
Four parts of one growth system — each one feeds the next.
01 / 04
Meta Ads
Performance-focused campaigns built around qualified customer acquisition.
Campaign strategy · Audience research · Lead generation · Creative testing · Retargeting · Optimisation
02 / 04
Lead generation
Systems that attract and capture relevant prospects.
Lead funnels · Lead forms · Qualification · Conversion strategy · Tracking · Performance analysis
03 / 04
AI & automation
Repetitive lead-management work turned into automated workflows.
n8n · CRM automation · Lead routing · Automated follow-up · Lead nurturing · AI workflows
04 / 04
Growth strategy
Advertising, conversion and sales connected into one measurable system.
Customer journey · Offer strategy · Conversion optimisation · Performance analysis · Growth planning
Results
Real campaigns. Real business outcomes.
I measure marketing by what happens beyond the Ads Manager.
HVAC · Lead generation + automation
135
Qualified leads
$45
Cost per lead
$6,075
Ad spend
An HVAC business was paying far more per lead. I restructured the lead-generation strategy and added a nurturing automation system to improve follow-up.
Meta Ads · Lead generation · Qualification · Nurturing · Automation
Events · France, March 2026
~CAD $90K
Ticket sales
~CAD $7.5K
Ad spend
Meta advertising for a nature and environment event in France featuring reptiles, animals, food and minerals — optimised for ticket purchases, not just awareness.
Event promotion · Meta Ads · Audience targeting · Creative strategy · Optimisation
Real estate · Lead generation
534
Leads generated
Paid social lead-generation campaigns for real-estate businesses, focused on property-related enquiries.
Meta Ads · Audience strategy · Lead generation · Optimisation
Local service businesses
Marketing built around real business problems.
Bathroom renovation · HVAC · Cleaning · Beauty & wellness · Real estate · Events · E-commerce
The technical difference
I don’t just understand marketing. I understand the systems behind it.
My professional background started in mobile app development. Over roughly two years, I developed 35+ mobile applications and small games, including products published on Google Play.
That experience shapes how I approach marketing: I think beyond the ad itself, to how the tracking, automation and systems around it should work.
From apps to growth systems
Development ↓
Technology ↓
Automation ↓
Marketing ↓
Growth
Android development · Mobile apps · Small games · Digital products · APIs
Upwork
A freelance career built through real client work.
I’ve built my independent career on Upwork, working with clients across different industries and markets. My profile is Top Rated, with 100% Job Success and 5-star client feedback.
Top Rated
Upwork status
100%
Job Success
5-Star
Client feedback
Meta Ads
Facebook advertising
Lead generation
Social media marketing
Marketing strategy
Marketing automation
Mobile app development
Industries
Experience across multiple business models.
Local services
Real estate
Home improvement
HVAC
Bathroom & renovation
Cleaning
Beauty & wellness
Events
E-commerce
Digital products
The strategy changes by industry. The fundamentals don’t:
— Right audience.
— Right offer.
— Right acquisition system.
— Right follow-up.
— Right measurement.
My approach
How I approach growth
01
Understand
The business, customer, offer and current acquisition system.
02
Build
The campaign, funnel, tracking and conversion structure.
03
Optimise
Use performance data to find what works and what needs to change.
04
Automate
Remove repetitive manual work with CRM, AI and workflow automation.
05
Scale
Scale what shows sustainable performance.
M Adnan
Founder & CEO, DigiTech Solutions
Founder story
From technology to performance marketing.
I started my career in technology, building mobile applications and digital products. Working with businesses, I kept coming back to one question: how do you consistently acquire customers?
That led me into digital marketing, performance advertising and lead generation. Today I combine both — I know how to build technology, how to market a product or service, and how to connect both to measurable business outcomes.
“Technology can build the product. Marketing creates the opportunity for people to discover it. The strongest systems connect both.”
— M Adnan, Founder & CEO, DigiTech Solutions
More leads.
Better customers.
Less wasted ad spend.
I help businesses build customer acquisition systems around Meta Ads, lead generation and intelligent automation.
Ready to turn your marketing into a system?
If you’re generating traffic but struggling with lead quality, follow-up or conversions, let’s look at the system behind the numbers.
For local service businesses, growing brands and businesses that want a more structured acquisition system.